BOULDER – Colorado Women’s Basketball unveiled "The Standard" on Tuesday, a new brand platform campaign that will define the program throughout the 2026-27 season. Built upon head coach JR Payne’s longstanding belief that Colorado Women’s Basketball is defined by hard work, toughness, and discipline, The Standard reflects the culture that has helped guide Colorado to five consecutive 20-win seasons and four NCAA Tournament appearances in the last five years. Click Here for more
